Lviv :
22 June 2019 :
"What if" is the question the design industry is based on. Always challenging the order of everyday experiences to find new solutions, reshape the ordinary, and optimize the world around us.

This summer, for the first time, we will open a portal to dimension58 – a universe devoted to design. It's an event hosted by SoftServe Design. We are assembling our team of more than 100 professionals along with colleagues from other companies to celebrate our craft. The whole day will be dedicated to exciting talks, lively discussions, and valuable workshops.
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SPEAKERS
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Digital Product Designer and futurist with 16 years of experience advising clients including Twitter, Ford, Cisco, and the BBC. He has lectured on the topic at Facebook, Stanford University, and Google. His focus today is the ethics of emerging technology.
Future Ethics
London, UK
Hacking People
It all started with Aristotle hundreds of years ago. A lot more significant people and theories later, we discovered the ways to impact humans by playing with their personalities. How is this happening? Is it really working? Who and why is doing it?
This talk will be an iconoclast of modern society and its means to success or at least what success means nowadays.




VP, Product Design at Cars.com
16+ years of experience in digitally-focused marketing and product design roles working for Tribal DDB, FCB, Capital One, and more. Strategic thinker with the ability to balance business goals, human needs, and technology constraints.
WORKSHOPS
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PRACTICAL ETHICS
FOR TECH TEAMS
WORKSHOP
An intensive three-hour workshop on ethics in digital product development and design, run by Cennydd Bowles, a leading designer at the forefront of the tech ethics movement. Learn about the three lenses of contemporary ethics, use them in lively debates about emerging technology, and apply what you've learned through practical, hands-on exercises and games.

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Strategies and tactics to reposition ethics as not only the heart of new product development, but a lasting competitive advantage for their teams.

Grounded theory for debating and evaluating ethical arguments, helping teams get past 'gut feel'
and reach more concrete conclusions.

Tools, games, and approaches for teasing out unintended consequences and identifying externalities that may fall on hidden stakeholders.

Practical ways to anticipate ethical risks that accompany new technologies.

SCHEDULE
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ABOUT THE VENUE
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22 June 2019 :
REGISTRATION
TALKS
WORKSHOPS
PROBLEM
FRAMING
WORKSHOP

3
CONVERSATIONAL
UI WORKSHOP





Strategy-driven UX professional focused on innovative digital experiences. 15+ years of expertise in design, from customer and market research standpoint to product and service launch.

Discover how to bring human day-to-day conversation principles into human-machine interaction to create intuitive interfaces that anticipate users' needs. Gain fundamental knowledge of conversational design principles and hands-on experience in implementing a conversational design process.






Design Lead with 7+ years of experience in UX for European and US enterprises with an emphasis on healthcare, customer service, accounting, retail, public safety, and human resources industries.
This SoftServe duo will teach you to frame the right problem and get stakeholder to buy-in before starting a Design Sprint by learning to love the problem first, so you can love the solution later.



Experience Designer,
SoftServe, Dnipro
Experience Design Lead,
SoftServe, Lviv

Design Director,
SoftServe, Berlin
WHAT IF?
2
07:30 - 08:30
09:00 - 09:45
09:45 - 13:00
14:00 - 17:30
18:00 - 19:00
PANEL DISCUSSION
YOGA
Cennydd Bowles
Digital Product Designer
and Futurist, London
INCLUSIVE
DESIGN
WORKSHOP
4
VP of Design,
SoftServe
:
*It's pronounced 'Kenn-ith'.
Matt
McBride

Snizhana
Bezhnar

Ryan
Page
Associate Design Director,
SoftServe
VP of Product Design,
Cars.com
TALK
TALK
Sofia, Bulgaria
TALK
What GoT Can Teach Us About Being Better Designers
Chicago, USA
Learn how to address
relevant aspects of a problem.
Identify and capture stakeholders
perspectives and assumptions.
Make sense of customer needs, perceptions, and expectations.
Engage your team towards
a common purpose.
ABOUT WORKSHOP
Conversational UI journey from what a user says to what a machine understands.
Designing conversation flows and defining sample dialogues.
The role of brand or system persona in CUI.
Implementing the Conversational UI design process and creating a successful voice interface
In service of becoming better designers and leaders, we'll explore what Game of Thrones can teach us about craft, leadership and effectiveness in our roles and organizations. We'll explore characters and plot as a way to talk about lessons design craft and leadership effectiveness.
Information Architect and Experience Design Lead at SoftServe, from Sofia, Bulgaria. Director of Events and Programming IA Institute,
producing WIAD.
Technology was never neutral; its social, political, and moral impacts have become painfully clear. But the stakes will only get higher as connected cameras will watch over the city, algorithms oversee society's most critical decisions, and transport, jobs, and even war will become automated. The tech industry hasn't yet earned the trust these technologies demand.


Cennydd
Bowles
Design Director,
NowNext Design
Inclusive design considers the diversity of human abilities to provide universal access to products and services. In this session, we'll explore the challenge of designing experiences for many and how empathy and design thinking can help us leverage disability and diversity as a source of innovation. Come ready to offer your perspective and learn how inclusive design can impact your business and change your view of the world.
ABOUT WORKSHOP
Experience Designer with 5+ years of experience in UX and Marketing design for the US enterprises and manufacturers with a focus on healthcare, finance, and military & defense industries.
Has been involved in User Experience design for more than 5 years. Currently focuses on helping Healthcare and Media enterprise clients build practical and useful solutions by demystifying and simplifying complex business processes using Design Thinking methodology.
VP of Design,
SoftServe, USA
Senior Experience Designer,
SoftServe, Sofia
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Matt is a Global Design Leader, educator, and practitioner who has spent the last 15 years discovering solutions at the intersection of technology, business, and design.
PANEL DISCUSSION
ABOUT WORKSHOP
ABOUT WORKSHOP
PARTNER
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